Back to the guides

What is moderate drinking? Alcohol moderation explained

Written by Alastair Cassie, alcohol moderation coach and 30+ year wine trade veteran

Last reviewed

Moderate drinking means drinking by choice rather than by routine. You decide when, what and how much, and keep the total at a level you're comfortable with, which for most people means staying within the UK low-risk guideline of 14 units a week.

It is a recognised goal in UK health guidance. NICE accepts moderation as a realistic aim for many people who drink more than the guidelines but are not dependent on alcohol. (NICE)

Moderation is a skill you can learn

Relying on willpower alone makes moderation hard because you have to make the same decision again every evening. Practical strategies, such as deciding in advance which days you'll drink or pacing yourself at a friend's birthday, make the choice much easier, and with repetition they become second nature.

Even a little help makes a measurable difference. A Cochrane review found that people who had a brief conversation about their drinking with a GP or nurse were drinking around 2.5 units a week less a year later than people who didn't. (Cochrane, 2018)

A dial, not a switch

A moderate drinker treats alcohol as a dial. They turn it up for Sunday lunch with friends, turn it down during a busy week, and turn it off for a while when they want a break. A break you choose is part of moderation, and it becomes easy once you have the skills in place.

Alcohol as a dial: off, low, middle or upOffa breakLowa quiet weekMiddlea usual weekUpa celebration
Moderation works like a dial rather than a switch. You set the level to suit the week, including turning it off for a while.

Is moderation right for you?

Moderation suits people who drink a few times a week and want to cut back a bit. If you drink most days out of habit, Alcohol Reduction Coach™ is built for more established patterns. If you get shaky, sweaty or anxious when you don't drink, speak to your GP first, as stopping completely may be the safer goal.

To see where your drinking sits now, read UK alcohol guidelines explained.

About the author

Alastair Cassie spent more than 30 years in the wine trade before becoming an alcohol moderation coach. He is the founder of Alcohol Reduction Coach™ and the Alcohol Moderation Coaches Association™, a trained coach in alcohol moderation and behavioural science, and a CPD Approved Provider. He created Couch to Control™ from his work helping people cut back without giving up the drinks they enjoy.

Unusually in this field, he still enjoys wine himself, and the strategies he teaches are ones he either uses himself or saw work during his years in the wine trade.