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Alcohol-free, de-alcoholised and low alcohol: what the labels mean

Written by Alastair Cassie, alcohol moderation coach and 30+ year wine trade veteran

Last reviewed

In the UK, "alcohol-free" means 0.05% ABV or less, "de-alcoholised" means 0.5% or less, and "low alcohol" means 1.2% or less. (GOV.UK)

These descriptors come from government guidance rather than law, and they're stricter than in most other countries. Across much of Europe and beyond, a drink can be called alcohol-free at up to 0.5%, so an imported beer labelled alcohol-free may contain more alcohol than a British one with the same label.

UK labelling thresholds for no and low alcohol drinks0.05%Alcohol-freeor less0.5%De-alcoholisedor less1.2%Low alcoholor less13%Typicalwine
UK labelling thresholds for no and low alcohol drinks, compared with a typical wine. The scale is not to proportion.

What about "0.0%" and "non-alcoholic"?

"0.0%" usually means the drink contains no detectable alcohol, although it isn't a separate category in the UK guidance. Under the same guidance, "non-alcoholic" is reserved for communion and sacramental wine, which is why most UK no and low alcohol drinks use one of the three terms above instead. (Campden BRI)

Is the UK definition changing?

Possibly. In its 10-year Health Plan for England, published in July 2025, the government committed to consulting on raising the alcohol-free threshold to 0.5% to bring it into line with international standards. (Drug and Alcohol Review)

Does 0.5% matter?

For most people, a drink at 0.5% contains very little alcohol compared with a glass of wine at 13%. If you need to avoid alcohol completely, for medical reasons or during pregnancy, check the ABV on the label rather than relying on the word "alcohol-free".

Why it's worth exploring

The quality of alcohol-free wine, beer and spirits has improved enormously in the last few years. Having something you genuinely enjoy for a night off makes cutting back far easier than reaching for sparkling water out of duty.

About the author

Alastair Cassie spent more than 30 years in the wine trade before becoming an alcohol moderation coach. He is the founder of Alcohol Reduction Coach™ and the Alcohol Moderation Coaches Association™, a trained coach in alcohol moderation and behavioural science, and a CPD Approved Provider. He created Couch to Control™ from his work helping people cut back without giving up the drinks they enjoy.

Unusually in this field, he still enjoys wine himself, and the strategies he teaches are ones he either uses himself or saw work during his years in the wine trade.